NewsTok
← Russia’s digital infrastructure

Yandex reopens Direct accounts; settings remain locked

Event: · Reported: Yandex statement for 15 October in an updated RBC article

On 15 October, Yandex reopened Direct advertising accounts. Advertisers can start existing campaigns, stop ads and add funds. Settings remain locked and statistics may be incomplete.

Direct manages Yandex advertising. On 14 October, Yandex told RBC that advertisers still could not enter their accounts: balance top-ups required a manager or support. According to Yandex, ads in Search, its advertising network and Maps continued running with the saved settings.

On 15 October, Yandex announced that web and app accounts had reopened following outages after data-centre attacks. Advertisers can start existing campaigns, stop active ones, add funds and set an account-wide weekly spending limit. Some tools remain unavailable, and results may be displayed incompletely.

PromoPages, a service for advertising articles, regained read-through and outbound-click statistics on 13 October. Yandex’s 14 October statement said target-action data from Metrica was still missing. Metrica counts website visits and actions; the statement gave no date for these data to return.

Sources:

Forecast

Loading forecasts…

Want to hear about new articles? Subscribe to notifications in this browser.